What is a video sales funnel (and why do I need one)?

This case study goes through an advanced marketing strategy that we created and implemented for one of our customers (Jon Simcoe) to help him generate some sweet sales figures within 10 months of launch! Very excited to share this ‘behind the scenes’ look as well as let Jon tell you about his experience of working with our team!

In the video I walk you through what a video sales funnel is, and by the end you will:

  • have seen the exact breakdown of the 3 videos we created for Jon’s video sales funnel
  • understand the ‘theory’ behind why these videos were created, and how they were designed to create both an emotional AND a logical connection within the viewers
  • know exactly why these videos worked when placed in a ‘video sales funnel’ (hint: it’s about helping your prospects make a buying decision instead of trying to ‘sell’ them something)
  • know how you can start to leverage a video sales funnel for your business to qualify your leads.

Jon makes a living as a real estate investor and he approached our company to design the marketing material for his online coaching program. We shot this series in late August (2015), and Jon released the video sales funnel for the first time at the end of Oct (2015). He has gone on to sell over $100,000 of his online coaching course and has helped his students get started (and succeed) with real estate investing.


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